Product Design Internship · 2026
Designing Kamel Ride's first mobile experience
ROLE
Product and brand designer
TIMELINE
May 2026 - Present
TEAM
Solo Designer
SKILLS
UIUX Design
Branding
Kamel Ride is a web-based carpooling platform that matches riders and drivers traveling along similar routes. As Kamel expanded to mobile, I led the design of its new mobile app alongside a complete visual identity redesign.
HIGH-FIDELITY
From posting a trip to finding the right match.
01.
Match
Browse compatible trips → View details → Quick pay → Join → Messages
02.
Create
Location → Route → Date/Time → Preferences → Post
03.
Trust
Ride Complete → Raings / Review → Profile
Designed across the entire ride journey.
Onboarding, matching, rides, payments, messaging, profiles, and reviews.
EVOLVING THE BRAND
Creating an identity built for Kamel's next chapter.
Old visual identity
Kamel's existing identity leaned heavily on a literal camel illustration, making it difficult to translate consistently across a modern mobile product.
Exploring different logo designs
Final Logo
I moved Kamel away from its desert-inspired aesthetic toward a cleaner, more modern GenZ identity that the team aimed for.
A simple sans-serif wordmark keeps the brand approachable, while the location-pin “i” subtly references Kamel’s focus on mobility.
CHALLENGE
Translating Kamel’s web platform into a mobile experience
Kamel’s existing platform had multiple flows for finding, creating, and managing rides. The challenge was translating these into a simpler mobile experience while supporting the needs of both riders and drivers.
I focused on three principles.
01.
Simple
Make every step from posting to completing a ride effortless.
02.
Trustworthy
Build confidence through verified profiles, clear ride details, and reviews.
03.
Social
Help people understand compatibility and stay connected throughout the ride.
EARLY EXPLORATION
Rapid mid-fidelity with Figma Make
I used AI to quickly visualize early product concepts, then refined the structure and user flows as I developed a deeper understanding of Kamel’s product needs.
Early product concept
The early concept felt too illustrative for Kamel’s new direction, leading me to shift toward a more photo-driven, Gen Z-focused experience.
ITERATION
Simplified onboarding to prevent friction
Moved non-essential setup, like profile details and ride preferences, out of onboarding so users can access the app faster.
Before
After
Enabling both riders and drivers to request a ride
Redesigned the ride flow so both riders and drivers can post requests and connect around the same route.
Before
After
Condensed ride creation
Simplified a multi-step ride creation flow into one scrollable screen, reducing unnecessary steps and repetition.
Before
After
Two-way ratings for riders and drivers
Expanded ratings into a two-way system, allowing both riders and drivers to review each other after a ride.
Before
After
REFLECTION
What I learned
Designing within a real product.
I learned how to balance user needs, business goals, and existing product constraints while keeping the experience consistent across both rider and driver journeys.
Simplification is Convinence.
Reducing unnecessary steps doesn’t mean removing functionality; it means making the experience easier and more intuitive.
DESIGNED AND CODED BY BONA
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